The four key elements of SWOT analysis are - Strengths, Weaknesses, Opportunities & Threats.
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What are the Four Elements of SWOT Analysis? How to use them for Parle-G case study? PESTEL / PEST / STEP Analysis of Parle-G Case Study
These plans needed to address segmentation, positioning and changing Indian demographics when considering a potential price increase for Parle-G biscuits.Ĭase Authors : Chandra Sekhar Ramasastry, Miranda GoodeĬase Study Solution & Analysis of Parle-G Parle could not ignore the deeply entrenched perception of VFM when devising both short- and long-term marketing plans to retain Parle-G's success in the marketplace. Parle subsequently addressed rising input costs by reducing the weight of the package, franchising production, reducing supply chain costs and reducing packaging costs. Pressure to restore margins led Parle to consider a price increase yet a previous attempt had caused dramatic reduction in sales. A looming problem in this brand category for Parle was that the input prices of two major raw materials for the Parle-G biscuits (which together accounted for 55 per cent of their input costs) had risen enough in the past 18 months to decrease margins from 15 per cent to less than 10 per cent. Parle-G biscuits sold for approximately US$1 per kilogram and as very few processed and ready-to-eat foods were available at this price point, Parle-G was strongly associated with offering value for money (VFM). Limited (Parle), a leading Indian biscuit manufacturer, had the distinction of producing the largest selling glucose biscuit brand by volume in the world, the Parle-G. The successful organizations such as Parle Biscuits are the one who able to predict market trends better than others, provide resources to develop products and services to leverage those trends, able to counter competitors’ threats, and meet customers’ expected value proposition. Rest 80% of the strategic targets are not achieved because of incomprehensive planning, limited resource allocation, and poor execution. Opportunities and Threats are factors that are analyzed in view of the prevalent market forces and other factors such as economic, legal & environmental, social, health & safety, political, and technological.Īccording to global executive survey done by Harvard Business Review & Brightline Initiative – Only 20% of the strategic targets set by organizations are realized. Strengths and Weaknesses are often restricted to company’s internal - resources, skills and limitations. SWOT Analysis stands for – Strengths, Weaknesses, Opportunities, and Threats that Parle Biscuits encounters both internally and in macro environment that it operates in. It is written by Chandra Sekhar Ramasastry, Miranda Goode and deals with topics in areas such as Global Business Pricing Parle-G "referred as Parle Biscuits in this analysis " is a Harvard Business Review (HBR) case study used for , we specialize at analyzing & providing comprehensive, corporate SWOTĪnalysis of Parle-G case study. People suffering from Diabetes too carry them to increase the glucose level in their body,” said a user.What is SWOT Analysis & Matrix? How you can use SWOT Analysis for Parle-G
Besides its universally likable taste, the biscuit is often carried by people suffering from Low BP, which act as energizers in emergencies.
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It is described as ‘full with taste, full with health’. “A single pack of biscuit offers 450 calories. According to an answer to one such question that was posted quite a while back on Quora, it is okay to have the biscuit every day. On social media, several question trails like ‘Is it ok to have one small packet of Parle G biscuits everyday?’ or ‘Is it bad to have Parle-G biscuits daily?’ have often tried to figure out the answer. People tried to seek answers on social media. The doctor from the hospital says as she lacks nutrients, her appearance is that of a 12-13-year-old girl.Īs soon as her unique food habit came to light, it also intrigued people to know, if one can survive entirely on biscuits. The hospital’s doctors tried to make her eat different foods too, but were unsuccessful. Knowing Ramawwa’s unique food habit, the Lake View Hospital in the state has started a research.
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